ELLI INGRAM - "MAD LOVE" (URBAN-POP, UK)

Brighton vixen Elli Ingram epitomises how successful musicians can be when it comes to acknowledging and utilising the importance of the internet through tactful self-marketing and by releasing new material. After covering Kendrick Lamar's "Poetic Justice" via the platform of Youtube, Ingram has continuously received praise following the release of debut EP "Sober", has earned a support slot on Chase And Status' latest tour and been compared to Adele due to her soulful warbles and contrasting urbanised wit. Lead track "Mad Love" offers an enticing glimpse into the colourful psyche of Ingram via pristine and jarringly honest lyrics and tumultuous emotive backgrounds. Nothing is discreet with the female singer yet behind the introspective angles there is always a sense of personal secrecy within "Mad Love". There are echoes of Anouk, or Syron and that is something very special indeed. Throughout its duration, this latest track is consolidated by admixtures of seductive blues keying, lazily infused hip-hip bass thuds and saxophone excursions. It screams late-eighties New York romanticism; concrete metropolises dominated by amorous R'n'B vibes and instrumental percolations. It is coppery, gentile, hazy in places but underpinned by rigid lyrical direction. With Elli Ingram, Brighton has another charismatic fledgling artist to be proud of and rightly so.

Check out the music video for "Mad Love" below then show the girl some love by following the links underneath. Be sure to share and retweet this review too.




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