FICKLE FRIENDS - "SWIM" (ALTERNATIVE POP, UK)

The psych-grunge movement has become increasingly proliferative within Brighton lately: Tiger Cub, Demob Happy and Kill Moon have established a strong circuit but what we have lacked, as a city, is a bold pop sound filled with alternative quirks and genre blending experimentation. Thankfully that looks set to change due to Fickle Friends, an indigenous Brighton five piece consisting of Natassja, Sam, Harry, Chris and Jack whose slick pop productions howl wildly to the call of eighties nostalgia and tropical soundboards. Working alongside the recording prowess of James Earp (Nina Nesbitt) both parties have successfully utilised the impressionable foundations of pop to convey lyrical sincerity and stark emotion in a clear, uncompromising way whilst still keeping "Swim" a fun, gambolled affair. Steady beats and watery electronica skip along throughout, filtering between infectious guitar hooks and new-wave camp. Each chorus is handsomely rugged as a plethora of sounds vie for attention in a manner that nods playfully to similar eighties compositions. "Swim" eventually builds to an augmented bridge that reflects the song title and lyrics; a feeling of drowning amongst sound that adds an extra tangible dimension to this offering. Fickle Friends know how to write songs, and produce them. They do so in an excitable, yet professional fashion, to which Brighton may finally have a chance to return to the pop music fore.

Check out "Swim" below then follow the guys on their Facebook and Twitter as well as sharing this amongst yourselves and spreading the new music love. Share and retweet this review if you like what you hear.



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