05 August 2013
A*M*E - "HEARTLESS" (POP, UK)
We are still somewhat baffled by how London's scintillating pint-sized pop princess A*M*E, real name Aminata Kabba is not a more frequent visitor to the music charts. After a wealth of fantastic collaborations involving industry heavyweights such as Naughty Boy, MNEK and MC Righteous, a number one summer hit in the form of "Need U 100%" with Duke Dumont, mentoring from Gary Barlow and BBC Sound of 2013 support the ambitiously minded youngster deserves more attention. Her most recent single called "Heartless" is another eclectic amalgam of slick K-Pop residuals, splattered synthesising obsessions and sparkly lyrical wit that epitomises Kabba's way of making music. Her zestful tenacity and youthful image work excellently in tandem with sharp vocal manoeuvres and soul drenched layering; with attitude A*M*E demands "Be my Romeo, baby don't you be so heartless" amidst thumping dance beats, rocketing pop chants and an infectiously memorable chorus. Pop music in the UK has never been so much fun.
Check out the music video for "Heartless" below. Take note, those of you who remember Sabrina Washington's solo attempt with "OMG" will surely see similarities between the two videos from a minute and a half in. Show A*M*E some support via the links below and share this post.
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